It Takes Two to Tango


We all agree that football without fans is nothing. But what are we going to do about it? We talk all the time about fan satisfaction, ultimate fan experiences so on and so forth. What about the players? Are we going to make them happy, too? Playing a game without fans it's a sad experience. Both for the players and for the fans that watch the game in front of a home screen. Could we back them up with virtual experiences about fans being present on the stadiums? Just the way they act and behave in real life. Greeting, cheering, singing, calling the favorite players, celebrating a goal and even cursing. Because we are talking football. The way virtual meetings could be full of content and excitement the same way a virtual meeting between fans and players can enrich the quality of the games and motivate the players. At the end, motivated players means quality of the game. And quality of the game means fan satisfaction. Smart stadium could easily deliver such content and experiences. All around stadium huge screens facing the players, exciting contents of similar games and teams, live messages from fans' homes and an entertainment back stage team to run the show. More than that, such an experience could be replicated every time a fan gallery of a certain team is banned from entering a stadium. This way the team would not be "punished" by the absence of its fans, but only the fans who violated the rules of the game.

Let's not forget that the players are the most valuable asset of a club. Ir would be nice they live the ultimate experience  The same way  fans do. It takes two to tango.

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